A Birthday Legacy

Written By: Kim - Sep• 01•11

Today is my birthday and if I can make the arrangements, I take the day off from work.

After I had breakfast with my husband, I hit the gym for yoga. My daughter wondered, the night before, why I would go to the gym on my birthday. She said I should do something fun. I reminded her that in order to have many more healthy birthdays, regular exercise was part of the plan. And, I planned to do something fun later.

Part of my "something fun" birthday: pedi/mani for me and Abby.

While yoga moves are the same in every language, what moves each instructor exposes you to are different. As usual, I was not disappointed to learn something new.

As with any yoga class, we closed with relaxation. She asked us to envision a jewel or crystal and the light and warmth it emitted. I admit that visualization has never really worked for me. This was part of the Lamaze child birth strategy class we took before my oldest child was born. Despite the beautiful beach sunset picture we had in the delivery room, I could only get through contractions by breathing, groaning and squeezing the hell out of my husband’s hands. And, I made it through both births of my children without drugs, but that is another blog post for another time.

While in yoga, I pictured something like the Hope Diamond (if you’re going to visualize, visualize big). Then I realized that it really didn’t matter. Inanimate objects do not add value to our lives. What matters are my family, friends and colleagues. So, instead of visualizing a priceless object, I visualized the most priceless people in my life: my children. All of the adjectives that the yoga instructor used were some of what we see, I hope, when we really see our children: light, energy, warmth.

People become parents for a lot of reasons. Sometimes parenting is a thankless job. Sometimes your heart bursts with joy and love at this person you are sharing a life with. Other times children break your heart. You laugh because you are so happy and at other times wonder what in the hell you were thinking when you decided to bring another life in to the world. You begin to question why you thought you were qualified to be a parent. You watch “19 Kids and Counting” and wonder why you aren’t more like Michelle Duggar. That woman should be sainted and she’s not even Catholic.

But then you realize that you acted on faith. You had faith that you could do this; that God would provide and that your heart had room for more. You created another life because you could not imagine your life without children. All the negatives about parenting fall away and you realize that this is your legacy. The only one that matters.

So, here’s to many more fun, healthy birthdays, faith and a long legacy. No one said it would be easy.

Turning No into Yes

Written By: Kim - Apr• 11•11

I just spent three days at Digital Now in the most magical place on earth: Disney World. There is not a cast member there, whether on duty or not, who did not have a smile on their face or a quick hello for their guests. I have never experienced such fabulous, consistent, customer service.

I was lucky enough to attend a branding session given by a cast member of the famous Disney Institute. The speaker talked about how Disney used to say no to weddings. Then they noticed brides showing up in their dresses under overcoats, going with the bridal party to the spot where they wanted to get married, then quickly having the ceremony before security could come and ask them to stop.

The cast members started thinking about how they could manage and host weddings. Walt Disney World now hosts 1,500 weddings a year. In saying yes, they also built brand loyalty: providing a Disney fan the chance to get married in a place where they built memories as a child. The residual income from the wedding party, suggestions to other friends who love Disney and future trips with yet-to-be-born with children has created lifelong brand loyalty.

How are you saying yes to your members and customers to create lifelong brand loyalty?