Mrs. Howard, It’s Not Breast Cancer

Written By: Kim - May• 19•15

These are the words that every woman wants to hear who has ever found a lump in her breast. I heard these words from my radiologist this month after a bilateral mammogram and ultrasound. I am sure that you understand the relief I felt. Despite the research I did which showed that I had no signs of breast cancer, I needed medical confirmation.

I can tell you that I cried for several minutes after the doctor and technician left the exam room. Sheer relief washed over me and I simply could not contain my tears. I am extremely grateful that they were not tears of sorrow.

©2011 Crystal Woroniuk  courtesy of stock.xchng

©2011 Crystal Woroniuk courtesy of stock.xchng

Because I am an ugly crier (flushed face, red nose and red, swollen eyes – Clare Danes has nothing on me.) I texted my husband the good news. He was in the waiting room. I did not want him to be alarmed when I walked out looking traumatized, despite my attempts at superficial recovery. We celebrated with lunch afterwards.

Heart disease will likely kill me first – even after the weight loss. I have heart disease factors from both parents. The good news is that my annual check up results continually show no signs of high blood pressure or cholesterol.

Beast cancer does not run in my family. But did you know that statics show that more women without a family history of breast cancer get it? Yes, you read that correctly. I was just as surprised as you.

Do your breast exams monthly. I know a few women who’s lives were saved because they found the lump first. Get a mammogram annually. No, it’s not a pleasant experience, but child birth lasts a hell of a lot longer. In the scope of our lives, mammogram pain is small and finite. It was only through my monthly exam that I noticed the cyst. Cyst, not tumor. And even if it was cancer, I would rather know sooner than later. I would prefer to get treatment sooner  so that I have a better chance at beating any cancer.

Take your health seriously, ladies. Get an annual exam. Schedule the screenings and keep the appointment. What is more important than taking care of your body? If you won’t do it for yourself, just think of all of the people in your life who depend upon you. Think, just for a minute, about the huge void you would leave if you died too soon.

And, men, you need to know the facts about breast cancer in your gender as well. It’s not just for women only.

Dick’s Sporting Goods & Female Basketball Players: An F for Effort

Written By: Kim - Oct• 06•14

2014-10-06 14.56.08In today’s mail I received a nice 28 page, full-color brochure from Dick’s Sporting Goods touting their basketball gear. There is one major problem with Dick’s new basketball brochure: not one female is represented on its pages. Oh, there are young men, teenage boys and yes, even younger boys. Sorry, middle-aged and older men, but apparently you don’t play ball either. But, apparently Dick’s Sporting Goods also does not believe that girls and women play basketball. No one on their marketing/communications team has ever heard of the Women’s National Basketball Assocation, either. Oh wait, there are women in the brochure: background crowd in the stand and cheerleaders. That earns them an F for effort.

Female athletes deserve better.

I checked the brochure three times because I wanted to make sure that I was not mistaken. Surely, this is a 2014 brochure and not something from the “olden days.” Surely, the marketing/communication gurus at Dick’s who ask me everything from my zip code to my shopping preferences know who their market is. Surely, they have heard that yes, women do play sports traditionally dominated by men and in many cases, are better athletes.

The kicker on the brochure? It was addressed to me – clearly someone with a female name. And why was that? Not because I am some cool athlete, but because I make these kinds of purchasing decisions. I get the store “discount” card so that we get coupons, discounts on purchases, invites to special events, etc. Oh wait, there was a nod to breast cancer awareness month on the vanity link www.dickssportingoods.com/basketball. I suppose that is what the womenfolk should be grateful for – that this retailer is recognizing our boobs and the fact that we may lose one to breast cancer.

Female athletes deserve better than to be ignored by Dick’s Sporting Goods. If you love a female athlete, let Dick’s know that this is not acceptable.